About Us

Who are we?

We are friends who are really passionate about fashion and new ideas.

Who are we exactly? Right now, we can't say. There are four of us that built this site and soon there will be 6 of us. We're pretty young, fairly smart and we all work hard.

But don't worry, this isn't some attempt by a gross company to look cool again - we're not selling cola.

What are we doing?

You've already seen the first version of our little site. We're constantly looking for new features to add as well as adding a store around December 2008, and a magic fitting tool next year. We also put on guerilla fashion shows.

What's with the logo?

We call it a 'clover'. It is supposed to signify 3 things - equality, belonging and style. Sometimes it looks like a leaf, or maybe a patch or a stitch. The truth is, we're all in this together - and we just think it looks neat.

If this is a fashion site, where are all the ads?

We wonder that too, sometimes. For now, we are a pocket-funded project and will not have 3rd party ads on our site. They are annoying, disrespectful to our audience (you) and degrade our content offering.